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At Surf Gear Shop (operated by UK Surfing Experts), we’re as committed to protecting your privacy as we are to equipping your water adventures. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit www.uksurfingexperts.com.

1. Who We Are

We’re passionate water sports enthusiasts serving kiteboarders, foil athletes, SUP riders, and wave chasers worldwide (excluding some Asian and remote areas). Our shop at 22 Beechwood Ave, Londonderry, GB CH8C 4ER provides premium gear for those who live for the surf.

2. Information We Collect

We collect information to deliver the gear you need and the service you deserve:

  • Order Information: Name, email, shipping address, payment details (processed securely through our partners)
  • Surf Preferences: Product views, wish lists, and purchase history to recommend suitable kites, boards, or wetsuits
  • Technical Data: IP address, browser type, and device information for security and site optimization
  • Communications: Emails to [email protected] and survey responses

3. How We Use Your Information

Like carefully packing your kiteboard for shipment, we handle your data with purpose:

  • Process orders for your kitesurf sets, foil gear, or neoprene accessories
  • Provide customer support for water sports enthusiasts
  • Improve our product range and website experience
  • Send relevant offers (only with your consent – you control these waves)
  • Prevent fraud and ensure payment security

4. Data Sharing & Disclosure

We only share your data when necessary to ride this wave:

  • Payment Processors: Visa, MasterCard, JCB, and PayPal to complete transactions
  • Shipping Partners: To deliver your gear worldwide
  • Legal Requirements: When required by law

We never sell your data to third-party marketers.

5. Data Storage & Security

We protect your data like premium kitesurf equipment:

  • SSL encryption for all transactions
  • Secure servers with limited access
  • Regular security assessments
  • Payment details processed externally – we never store full card information

6. Your Rights

You’re the captain of your data ship:

  • Access: Request a copy of your personal data
  • Correction: Update inaccurate information
  • Deletion: Request removal of your data (subject to legal requirements)
  • Opt-Out: Unsubscribe from marketing anytime
  • Complaints: Contact us or your local data protection authority

Email requests to [email protected] with “Privacy Request” in the subject.

7. Cookies & Tracking

Our website uses cookies – small files that help:

  • Remember your cart items (like that kiteboard you’re considering)
  • Understand how riders use our site to improve it
  • Show relevant products (if you prefer wetsuits over SUP gear, we’ll note that)

You can control cookies through your browser settings.

8. International Data Transfers

As we ship globally (except some areas), your data may be transferred outside the UK/EEA. We ensure all transfers comply with applicable data protection laws.

9. Changes to This Policy

We’ll update this policy as needed – check back occasionally. Significant changes will be communicated to customers.

10. Contact Us

For privacy questions or to exercise your rights:

Surf Gear Shop
22 Beechwood Ave
Londonderry, GB CH8C 4ER
Email: [email protected]

Thanks for trusting us with your water sports adventures and your personal data. Now get back to planning your next session – we’ll handle the privacy details.